View the story on Cowbird here. Notch: It's All About Stance and Style My name is Ignacio Gonzales. People call me Notch. I build hot rods and I've got a thing for tiki bars. I build tiki bars on the side. I’m always moving around. I’m always twitching. Born and raised in San Jose. I went to high school and that’s it. As a kid, growing up, I was fascinated with cartoons and movies. Star Wars especially. All my friends were building hot rod models, custom car models. I did that, then wanted to advance from that. So I got complex models – battleships and tanks that had 1,000 pieces. I got way into the details and making things look realistic.